To market

Despite my keen adoration for all things film, I still have to bring in some dough to pay for things like, well bread. I am a marketer day to day. Now there are hundreds of films about cops, even more about lawyers and spies. There aren't too many about filmmakers but there's even less about marketing and those that there are are hardly complimentary your Highness ;)

But when I first saw this week's flick I was entranced for I know, and have worked with, kings and queens of spin. They're not optimists, nor pessimists. They don't see the glass half empty or full. They just want to make sure you buy more glasses and fill it with more of their product, edible or not, carcinogenic or not!

Yet this film takes that characteristic and flogs the shit out of it, with so much tongue in cheek it may choke. It's witty, vivacious and wry. And it has a terrific cast lead incontrovertibly by the excellent Aaron Eckhart and is helmed by the director of acclaimed film including Juno and Up in the Air.

Check out...

Plot: Nick Naylor is the king of spin and his client is big tobacco.  Can he spin his own moral responsibilities when his own son questions them?

Cast: Aaron Eckhart (The Dark Knight), JK Simmons (Juno), Cameron Bright (Birth), William H Macy (The Lincoln Lawyer), Robert Duvall (Gone in 60 Seconds), Mario Bello (A History of Violence), David Koechner (Anchorman), Rob Lowe (The West Wing)

Watch the trailer

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